DETERMINATON OF THE
PRINCIPLES OF PUBLICATION OF HEALTH ISSUES IN TURKEY: The Analysis of Publication of Health Issues in the Name of Source, Message,
and Target Audience
In this
work, which is named “Determination Of The Prıncıples Of Publıcatıon Of Health
Issues In Turkey: The Analysis of Publication of Health Issues in the
Context of Source, Message, and Target
Audience” health related publishing in
today’s Turkey is probed in the dimensions of
sources (health and media
professionals), media contents and
target audience and the positive and negative aspects related to these
publications are put forward, the opinions, principles and rules about the
health related publishing that must be or seen as ideal are defined.
In this
work after the literature review, primarily semi-structured interviews are made
with the media professionals and health experts who take place in the source
position in communication about health related publications. The findings of the interviews which were
made with 150 persons, based on content analysis were addressed and discussed
at a workshop.
In the
second phase health related media content that was derived from 1.781 printed media , 52 TV channels and
551 Internet portals and the period between 1 st January – 31 December 2010
were taken every 4 days as a sample and were made subject to a content
analysis.
In the 3rd
phase a survey was made with the audience that is the target of health related
publications and attempted to detect how these publications were perceived and
evaluated. For this purpose in 2.503 people in 2.503 household from sample of
33 provinces, 142 districts and villages and 2.556 household
were interviewed face to face. After that in order to be evaluated in
the interpretation of survey findings, face to face interviews were made with
45 women 30 men in 7 provinces and access to more detailed information about
survey questions. The report about the survey was then discussed in a second
workshop.
When the
findings were brought together, the general outline we get, under the light of
literature research findings and explanations, as for determining the place
health related publishing came to, puts forward the state of media content, the
opinions and experience of health and media professionals’, public’s opinions,
attitudes and practices about these contents and opinions and expectations of
all the segments of society about what has to be done and how it has to be
done.
Key
Words: Media,
Journalism, Health Journalism, Health Related Publishing, Ethics, Social
Responsibility, Health, Preventive Medicine, Health Promotion, Health
Communication.
